We recently published an article about social media marketing for cannabis brands, and it got us thinking — what about marketing without social media? Many of our WEiC family...

Social media marketing for cannabis brands is no easy feat. Between the inconsistent state legality, strict advertising restrictions and constant shadowbanning, it’s easy to...

There was no paywall. No big stage. And lunch was included. A couple weeks ago I sat in a circle with about 30 people: producers, retailers, equity licensees, advocacy...

Cannabis marketing comes with unique challenges. Most companies can rely on paid ads, boosted posts and traditional promotions to drive growth, but many cannabis brands...

Virtual cannabis events open doors that wouldn’t be accessible otherwise. Between travel costs, childcare and state restrictions, attending in-person events isn’t always...